Our Happy Story
We know neuromarketing and Sales

Edmonton’s Best Neuromarketing Company

At Happy Buying Brain, Your Success Is Our Business!

Marketing to the wrong part of your customer’s brain can cause you to LOSE tons of money & even damage your business’s reputation.

The human brain wants information presented in certain ways and MORE IMPORTANTLY, it wants information presented to it in a specific sequence.


What you say to your customers does NOT go directly to their logical brains when they are deciding to buy from you versus your competitors!

Instead, the information you present travels in a bottom-up fashion – starting with their brain stem first and then travelling up to the higher regions of the brain, such as the cortex.

But…. this can only happen if your marketing messages passes through a series of filters in your customer’s brain.

So, you need to employ certain strategies at certain steps of your marketing plan to deliver your marketing messages in the proper sequence that will have the most impact on your customer’s brain to buy from you.

If there are any hiccups along the sequence of how your customer’s brain likes to receive your marketing messages, this can greatly affect the perception of your services & products in the wrong way!

Primal Brain Vs. Logical Brain

Contrast to what many people think, information is received first by the primal brain which is solely responsible for filtering the information on a survival level.

If your marketing messages passes the primal brain filter, then the information will travel to the higher parts of the brain, such as the cortex, known more for the logical thinking part of the brain.

So, in order for your marketing to be the best it can be, you need a marketing blueprint that will speak directly to the true decision maker in your customer’s brain to buy from you.

It is NOT the logical brain that you need to convince to buy from you.  It is the PRIMAL BRAIN that you need to persuade since this part of the brain is responsible for up to 95% of the buying decisions your customers will make.

That’s the DIFFERENCE between your customer’s buying from you instead of from your competitors!

Happy Buying brain has created the first sequential model that will hand craft your marketing and take it to the next level.

This is done by crafting your marketing strategies so that they specifically trigger the true drivers (responsible for up to 95% of your customer’s choice to buy) hidden in your customer’s subconscious mind to more effectively persuade them to buy from you over your competitors!

It’s all about understanding the flow of your marketing messages reaching your customer’s primal brain and then traveling to the rest of the brain  – And it all starts with unveiling what those true hidden drivers are rooted in their primal brain and subconscious minds.

Our founding

Neuromarketing has been around for over 20 years!

BUT, It is relatively unknown to the smaller and medium size businesses!

As a result, businesses are using marketing strategies that speaks to the WRONG part of their customer’s brains and this in turn can lead to a lot of wasted money and time.

Felix Cao plans to change this!

He has been featured in top media outlets, such as The Huffington Post and Adweek.

More recently, Felix has also appeared on radio news shows to talk about neuromarketing and the 2019 Canadian election.

With over 15 years of experience in marketing and business, most of which have been in the tech space leading to the acquisition of his app portfolio, Felix brings the “Know-How” that businesses can use in their marketing to get more customers, increase repeat business & boost their popularity in their industry.

With a background in biological science and psychology, Felix is able to combine this with the 10+ years of marketing experience and success to deliver actionable and business transforming strategies that speaks to the primal part of the your customers brains, so that they buy from you instead of from your competitors!