Case Studies Details – (Happy Sales – Food Bike Tour)

Case Studies

25% Month-over-Month
Growth Without increasing Ad budget

The Challenge

Campaign

The Food Bike Tour partners with 65+ local businesses in Edmonton and Calgary to bring food lovers the amazing experience of being able to discover the best restaurants in the city, while getting in an exciting exploration of the city through a relaxing bike ride from one restaurant to the next.

Their goal was to acquire more customers & increase month-over-month sales without increasing their current marketing budget.

The challenge was to figure out the most effective way to optimize the messaging in their ads, so that conversion rates would increase while maintaining the same marketing budget.

The main problem in their current ad messaging was that it did not engage the primal brain of their customers.

The current ads used too many words, small pictures and the type of pictures could be changed to showcase images that captures the attention of the primal brain of their target audience.

The Plan

The Power Of Emotions & Visuals

The roadmap to achieve this goal was to apply neuromarketing principles to optimize the marketing messages in the ad campaigns so that the messaging is constructed inline with how the primal brain likes to receive information.

Since the primal brain is the main decision maker (influencing up to 95% of a person's decision) when it comes to buying, then optimizing the ad messaging with proven strategies backed by scientific studies enables the creation of ads that are more primal brain friendly, which will have a much greater impact on persuading the target audience to take the desired action.

The Results

Happy Sales

The Food Bike Tour experienced a 25%+ month-over-month growth rate without increasing their marketing budget.

By applying neuromarketing strategies into their marketing campaigns, Happy Buying Brain is proud to participate in the growth of The Food Bike Tour.

matthew cao

23:35 21 Oct 19

Amazing job in being creative about how to open our eyes to new, unseen sources of clients that we never have thought... of. Their consulting and advice using a brain science angle really helped us understand what truly motivates our clients. We were able to come up with a more attractive strategy to bring in a lot more clients by gaining an inside view of what’s really happening in our customer’s mind when they buy from us.read more

Kevin Lambert

16:55 01 Oct 19

Marketing to get more customers and help our business stand out was a tough nut for us to crack. But they helped us do... this with a solid plan by helping us understand our customers from a brain science point of view. It’s interesting to see what’s happening on a deeper level in my customer’s minds. Fantastic job!read more

Cindy Quach

18:07 27 Sep 19

Totally different type of marketing... A much better type! Very knowledgeable - they know their stuff when it comes to... the brain and how to apply it to everyday situations so that the marketing plan actually works in real life!read more

Wasif Kamal

18:16 17 Sep 19

Felix and Sang have done an amazing job in helping me understand what makes my customer tick and how to get them... excited about my products and services. This helped to lay down the foundation I needed for success.read more

Dung Tran

11:32 13 Sep 19

Helped with lead generation. They were very responsive and communication was smooth. Very easy to talk to and was... always there when needed. Overall, very reliable.read more

FIRSTTIMECARLOANS .

14:25 06 Sep 19

Purchasing a car is a personal and big life decision. It's not an east task either. But I'm glad that I found Happy... Buying Brain because they went over my entire marketing plan and identified some process that needed be optimized to reach new customers that were in the position to purchase a vehicle. They are really easy to work with, very professional, and communication was open and always intact. The brain science stuff that Felix explained to me and how to include it in my marketing to get to these ready to buy customers saved me a lot of wasted time and money that I would have spent on bad marketing without his advice.read more