How Online Company
Tripled Their Repeat Customers in 1 Month
The Challenge
CAMPAIGN
Some businesses have no problems with bringing in new customers. BUT, getting them to come back was a totally different story. Company X had exactly this problem.
They were great at welcoming new customers into their store, but it pained them to learn that their repeat customers weren’t as high as they’d expected it to be, even after giving amazing services and providing outstanding products.
As a result, they were losing lots of money acquiring new customer because the life time value of customers was so LOW.
INTERACTIVE
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The Plan
The Power of Reciprocity
The plan involved a combination of enhancing the customer experience by giving a free gift bag with each purchase over a certain amount + a small gift certificate for the next time they returned. This made the customers feel like VIP!
INTERACTIVE
The Results
HAPPY CUSTOMERS
As a result of making the customers feel extra special at their store, Company X tripled the number of repeat customers in 1 month when compared to their previous campaign that did not use neuromarketing techniques in their marketing plan.
INTERACTIVE TELebision
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