How A Local Pharmacy
Doubled Their Sales From
Previous Campaigns
The Challenge
Campaign
After working with a previous traditional digital marketing company that fell short of their expectations to boost their sales, iCare Pharmacy – Windermere location needed a solution FAST to get them back on track.
The biggest problem was that iCare Pharmacy did not have a clear road map on how to identify the untapped resources that existed for them and turn them into profit centers.
Because of the absence of a tactical plan to implement online and offline strategies, iCare Pharmacy was losing lots of money to both acquiring and converting new leads.
The Plan
The Power Of Contrast
It started offline with us spending time inside of the pharmacy to help position the products in a way that makes it more attractive and appealing for their customers.
The goal was to create the image in their customer's minds that iCare Pharmacy was more than just a place to get their medications, BUT... it was a place that people can come enjoy their lunch and grab snacks to brighten up their day during their work week.
The plan then transitioned to both online and offline when the marketing materials, such as the ads were created with the neuromarketing principle of contrast, so that workers in the immediate area started seeing iCare Pharmacy as the pain reliever for the stresses of their work day.
They can come to iCare Pharmacy to sit down and enjoy their favorite snacks. This move brought in a bunch of new customers that could then be converted to customers who started to drop off their prescriptions as well.
The new plan also showed iCare Pharmacy how to leverage their current partnerships to get even more customers by strategically showing that iCare Pharmacy was the best at providing informed choices of supplies to their partners - this helped tap into a pool of customers that already existed, but they never knew about!
The Results
Happy Sales
As a result of applying an online & offline marketing plan that is based on neuromarketing strategies, such as The Power of Contrast, iCare Pharmacy – Windermere was able to double their sales within 1.5 months in comparison to campaigns in the past.
Their ads, in-store positioning, and leveraging current partnerships in ways that speaks to the part of their customer’s brains mainly responsible for buying resulted in a massive boost in their sales compared to their previous campaigns.
