The Language of Love for the Primal Brain is…..?
Before we dive into some of the specifics of most effective neuromarketing strategies, it’s important to first talk about these strategies from a top level overview.
This simply means to discuss how neuromarketing strategies need to be constructed on a general level so that they engage the primal brain.
Remember, your customer’s primal brain is the true decision maker when it comes to buying, influencing up to 95% of their purchasing choices.
This is because their buying behaviours are largely influenced by a host of “hidden” subconscious factors, many of which operate beyond their conscious awareness and control.
The Primal Brain Gets Confused By Words?
It’s crucial to note that the primal brain does not do well when it comes to making sense of abstract concepts, such as words – so the role of processing words is mainly the task of the more logical part of the brain, which is done in the cortex.
By contrast, the primal brain loves information that is presented in a concrete and tangible manner. So, the use of vivid and large pictures that showcases emotions are immediate attention grabbers of your customer’s primal brain.
This detail becomes really important when you want to present information that engages the primal brain of your customer’s to grab their attention since it’s a common mistake for businesses to use too many words in their marketing.
As a result, the primal brain can become overwhelmed by the volume of words and the marketing messages gets discarded and fails to pass the primal brain filter and does not get delivered to the higher regions of the brain for processing.
Sadly, this means that failing to present your marketing messages in a primal brain friendly way can lead to throwing away an effective marketing message that could have resulted in more sales, more happy customers for your business, and impacting your customer’s lives for the better.
Therefore, one of the most important things to keep in mind from a top level perspective when using neuromarketing strategies is to make sure they are presented in a way that the primal brain quickly understands, and that’s using vivid pictures that captures human emotions. Only use words when it is absolutely necessary.
So, from a neuromarketing approach, your goal is to translate your marketing messages from the intangible forms to its equivalent tangible and concrete form so that it speaks directly to your customer’s primal brain.
In the next post, we’ll go into things on a more granular level and talk about why neuromarketing strategies are much more effective than the traditional marketing approach.
We’ll also demonstrate these neuromarketing strategies using examples so that the granular explanations of why they work is clear so that you can start implementing them into your own marketing.
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