How Can Businesses Use Neuromarketing to Supercharge Their Growth in The Post-Covid Era?
COVID-19 has changed the way we live our lives, possibly FOREVER!
It has changed the norms and traditions of how business is conducted.
It is important for businesses to acknowledge this change and adapt accordingly. What worked for marketing and sales before the pandemic might not be as effective in a post-COVID world. Let’s be honest here, businesses who have a deeper understanding of the behavior of their customers and their motivations have a pretty substantial advantage over the competition.
Neuroscience can help you supercharge your marketing and sales in the post-COVID era if you know what you are doing. In this article, we are going to tell you how you can use neuroscience in your marketing campaigns to grow faster. Keep on reading to learn more.
LOYALTY COMES WITH TRUST
If you are intimidated by what using neuroscience might entail then don’t be. Neuroscience is perhaps the most commonly used science in existence. We use it whenever we interact with other people, we just don’t know it.
Trust is a very basic concept. It is something that plays a very important role in everyone’s life. When we trust someone, it is easier for us to believe them and have a favorable image of them in our minds. The same concept of neuroscience applies to marketing.
In the post-COVID era, trust has become one of the defining factors that affect the buying behavior of customers. It is important for businesses to center their marketing campaigns around building trust with potential customers. People are more likely to buy a product or service from a business that they trust. They are also more likely to refer a company that they trust to other people.
You see our limbic brains make the decision for us if we should buy something from a specific business or company. Limbic brains are also responsible for controlling who we trust or distrust. Your marketing campaigns should target the limbic brains if you want to boost your sales and build loyal customers.
Research has shown that oxytocin is one of the major hormones that can be targeted to gain the trust of customers. You can develop marketing material that can tap into the limbic brains of the customers and stimulate the release of oxytocin. It is a very effective way to increase your sales.
SHOWING VULNERABILITIES CAN BE AUTHENTIC & HELPFUL
When we think of a good marketing strategy, we often think about showing the products and the business as flawless and perfect. It is not always a good strategy because you want to be relatable, and you don’t want to alienate your potential customers.
You see emotions and feelings are also major driving factors behind people buying a product or service.
Neuroscience is all about understanding the behavior of the customer and what goes on in their mind before they buy a product. Sometimes being vulnerable can help you become more relatable and tap into the emotions of your customers. In the post-COVID world, customers are looking at businesses very closely.
There is an expectation that every business should play its part in solving this crisis and be considerate. So, maybe you might want to show your customer your vulnerabilities.
If your marketing campaign helps you show your customers what you are doing for them and the hardships that you have had to face during this time, they will be able to form a deeper connection with you and your products. It will allow your customers to be able to trust your business and your products more easily.
Studies have shown that being vulnerable allows you to form social connections more readily. If your campaign can give your audience more reasons to relate to your business and trust you then it is going to translate very well to sales.
So, there you have it. Most businesses don’t think much about applying basic concepts of neuroscience in their marketing. In the post-COVID era using neuroscience is going to help businesses massively.
If you use neuroscience properly then you will get a lot more loyal customers and a lot more sales. The best part about this is that most of your competitors are not doing this, it will give you an edge. If used properly, neuroscience can take your business to the next level. We hope that you find this article helpful.
Need some further help adding Neuromarketing to your own marketing campaigns?
There may be a lot to take in here, especially if the thought of supercharging your marketing with neuroscience has never entered your mind before.
If you do some additional help, I’d be more than happy to have a one-on-one conversation with business owners.
So, if you’d like to connect for 15 minutes and discuss how you can apply neuromarketing to grow your business, you can do so right here.