One of the best things when growing your business, especially when it comes to finding the right help with talented people that fits into your company culture, is that you don’t have to do this all by yourself. All business owners, whether it’s online or brick and mortar, would agree that running a business and … Continue reading “THIS ONE TIP Will Change How You Find The RIGHT & BEST Talent For Your Company”
This week’s blog post is once again from our Special Guest – Trishna Patnaik! ❤ Part 2 – Special Guest Post By Trishna Patnaik, BSc (in Life Sciences) and MBA (in Marketing) by qualification but Artist by Choice ❤ 👇👇👇 “To be mindfully engaged is the most natural, creative state we can be in.” — … Continue reading “How To Increase Your Self-Awareness Without Meditation”
❤ Special Guest Post By Trishna Patnaik, BSc (in Life Sciences) and MBA (in Marketing) by qualification but Artist by Choice ❤ The evolution in the journey of Mind, from being a whole virtual entity driving the thoughts, feelings, emotions towards a more defined brain with its neurological system in place, there certainly a “mysterious … Continue reading “The Power of Mind”
Relationship Between Neuromarketing & Cryptocurrency Cryptocurrency like Bitcoin, Dogecoin, and Cardano is crazy popular right now. More and more people have started investing in crypto because they are beginning to realize its value. But what is the actual value of cryptocurrency? Well, there’s no denying the potential. However, digital currency only has perceived value, at … Continue reading “5 Ways Cryptocurrency Companies Can Use Neuromarketing to Grow Their Market Share”
COVID-19 has changed the way we live our lives, possibly FOREVER! It has changed the norms and traditions of how business is conducted. It is important for businesses to acknowledge this change and adapt accordingly. What worked for marketing and sales before the pandemic might not be as effective in a post-COVID world. Let’s be … Continue reading “How Can Businesses Use Neuromarketing to Supercharge Their Growth in The Post-Covid Era?”
Social selling is all the rage in the world of business nowadays. In case you have not heard of this new approach to selling before, it is a practice that allows you to pinpoint your prospecting and develop a rapport with potential clients by using existing connections. We all know by now that social media … Continue reading “How Can Understanding Serotonin Result in Better Social Selling?”
Stories are an integral part of human history. We have been telling stories since ancient times, the mediums through which we tell the stories have changed over time, but the core concept has remained the same. The tradition of telling stories started when humans felt the need to pass down important information to future … Continue reading “Building Better Business Relationships Through Stories Using Neuroscience”
Colors and feelings are intertwined for humans. There is a deep inherent connection between colors and the onset of different feelings that are embedded in our DNA. For example, the color red evokes feelings of excitement and rush. It elevates our heart rate and tends to increase the flow of blood in our body. On … Continue reading “The Neuroscience and Psychology of Colors on Consumer Buying Behavior”
How Neuroscience and Psychology Can Be Used to Improve Work Conditions in 2021 as People Work Remotely? By now it is old news, how the pandemic has disrupted the norm of work. No one was prepared for the circumstances that were created as a result of COVID-19. The global economy took a nosedive, and … Continue reading “Juggling Work, Business & Life at Home – How can we deal with working remotely better in 2021?”
The Impact of Neuroscience Used in Technology on Businesses A big part of operating a business relies on being able to predict the future. Yes, whenever someone starts a business, and there is promise in the growth of the company, people start to invest in it. In many ways, the growth of a business is … Continue reading “How is Neuroscience Used in Technology on Businesses?”
COVID-19 has already changed the way we live and communicate! It is essential to understand here that a pandemic such as COVID-19 is unprecedented in the modern history of mankind. The concept of social distancing has disrupted the way we conduct business. For some industries, it has brought activity to a complete standstill. Most businesses … Continue reading “The Second Wave of COVID-19 – How Will It Affect The Behaviour of the Business Community?”
Sleep Deprivation In today’s fast-paced world, sleep has taken a back seat in the life of many career-oriented people. They either consider sleeping as a waste of time or neglecting sleep just to punch in those extra work hours seems like another step on the road to success to them. Scientific findings, however, contradict with … Continue reading “How Does the Lack of Sleep Affect Your Job Performance and Buying Behaviors?”
Latest Discovery of Motivation! Have you ever wondered how you are so motivated some of the days and on the others, you don’t feel like getting out of the bed? Why is it that some people are driven by ambition and succeed more while others struggle repeatedly and fail? Well, your answer lies in the … Continue reading “The Neuroscience Behind Motivation – Got Glutamine?”
Everyone has heard of the saying “Friend or Foe”, but is it possible that both ends of the dichotomy can be caused by the same thing? With all the social unrest that is happening around the world, this “Us vs Them” mentality has never been more profound than what we are experiencing today. People from … Continue reading “Oxytocin – The Love or Hate Neurotrasmitter”
Neuromarketing is an exciting new field that is gaining traction. In this blog post we will provide an introduction to some of these neuromarketing techniques. The neuromarketing techniques fall into 2 main categories: Biometrics and Neurometric. Biometrics techniques measure physical changes in people. Whereas neurometric techniques study bloodflow or neural activities in the brain. Some … Continue reading “3 Best Neuromarketing Tools and Techniques”
It’s NOT an ordinary day at the supermarket. But, this may sound all too familiar to many of us over the last few days… For some reason that you can’t explain, your heart is racing a little faster than usual and your breathing begins to pick up as you pull into the parking lot. You … Continue reading “Empty Shelves, Why Panic?”
Let’s talk about brain chemistry! You’re probably thinking how is chemistry even related to the world of marketing. In fact, these two disciplines appear to be polar opposites of each other, since chemistry is from the realm of science and marketing has more to do with business and sales. But when they come together, the … Continue reading “Dopamine – Its Role in Pleasure & Buying”
It’s Complete Chaos! People are crashing the door in droves, barely able to fit into the entrance of the store, as the scenery resembles that of a game of leap frog with shoppers looking to do whatever to takes to race and grab the items that are on sale on this particular day! A $20 … Continue reading “Your Brain on Black Friday”
Is Neuromarketing Legit? In order to properly answer this question, let’s explore what it means when something is NOT legit. Most of the time, this can mean a bunch of different things, but many would agree that if something is indeed NOT legit, then it falls in the categories of things that don’t work, shows … Continue reading “Is Neuromarketing Legit Or a Big Fad?”
The Language of Love for the Primal Brain is…..? Before we dive into some of the specifics of most effective neuromarketing strategies, it’s important to first talk about these strategies from a top level overview. This simply means to discuss how neuromarketing strategies need to be constructed on a general level so that they engage … Continue reading “What Language Does The Primal Brain Understand When Buying?”
The answer is simple! You are losing to your competitors in every aspect of business, especially when it comes to sales and customers. There is a big change happening in the marketing world today and businesses that ignore the impact of this change will be in big trouble. Most are actually in big trouble right … Continue reading “How Is Your Business Losing If You’re Not Using Neuromarketing?”