How Can Understanding Serotonin Result in Better Social Selling?

Social selling is all the rage in the world of business nowadays.  In case you have not heard of this new approach to selling before, it is a practice that allows you to pinpoint your prospecting and develop a rapport with potential clients by using existing connections.

We all know by now that social media is the future, and more people are choosing to shop online than ever. Social selling is a way of finding business prospects on social media and developing a rapport with a vast network of high-quality leads. If you know what you are doing, it can even replace the tiresome job of cold calling.

There are four pillars that make social selling work. The idea is to use your social network to your advantage, find better quality leads, build strong relationships, and hit your sales target.

Professional brand – In today’s world, professionalism is the key to success. Considering the competition out there, you have to be professional to stand out and seem like a reputable business. This will lead to more inquires and naturally more communication with potential clients.

The right prospects – A significant advantage of social selling over other forms of selling is the ability to connect with clients more efficiently. Reports have shown that more than 75% of potential buyers are willing to have a conversation over social media. This gives you the perfect opportunity to develop a rapport with them.

Insights – You have to position yourself as an authority and an expert in your field of business. The most convenient way of doing this is taking the aid of insights and statistics. You have a better chance of engaging a potential client if you approach them with relevant insights.

Trusted relationships – You can build a productive and trusted relationship with a client simply by being helpful and providing them with information. Having genuine conversations with potential clients will naturally lead to more sales.

So, now that we have an understanding of social selling let’s see how serotonin fits into this equation.

Serotonin is often referred to as the happy chemical. It is present in blood platelets, the brain, and bowels. It is a neurotransmitter that acts as a messenger between our body and our nerve cells. It is responsible for regulating our emotions, mood, digestion, and appetite. In this article, we are going to discuss how understanding serotonin can result in better social selling. Keep on reading to learn more.

How is serotonin the key to better social selling?

Serotonin is known for making us more satisfied and relaxed. It also plays a vital role in some important activities such as socializing, eating, and sleeping. It also plays a role in the cognitive functions of our brain, such as memory and learning. Our body releases serotonin every time we engage in an activity that makes us feel good.

Serotonin can also be referred to as the socializing chemical since it improves our ability to form social bonds with others. Serotonin is released by our body whenever we experience feelings of admiration and respect. This naturally makes us feel good and more confident. These are the natural qualities of serotonin. And they can play a considerable part in better social selling. Here is how:

If social selling strategies are formulated with the concept of serotonin production in mind, then they can help create real social bonds with potential customers.


  • Since serotonin is a neurotransmitter, it has the power to influence the behavior of a potential customer. When used correctly with social selling, it can drive sales.


  • If your social selling strategy can focus on raising the levels of serotonin in the customers, then it will allow you to create strong social bonds with them. This will lead to customer loyalty.


  • Higher serotonin levels are indicative of the formation of trust. This can be used in social selling to connect better with customers.


  • Higher levels of serotonin in the customers can help them form a more positive opinion about your products, which can, in turn, lead to repeat business and referrals.


  • Products or services that help increase the status of the consumer in the eyes of their friends and families will also create stronger loyalty to a specific brand and impact consumer buying behaviors towards those specific brands that can do this.

So, these are the major ways in which the understanding of serotonin can lead to better social selling. Most human emotions and decisions are a result of chemical reactions in our brain. If we start to understand these chemicals and how we can use them to our advantage, it can help boost the sales of any business. We hope that you find this article helpful.